How to sell beauty products? The sale of cosmetics and in general all businesses related to beauty generate very attractive returns. Here are some tips on how to start a business to sell beauty items that will help you get a very good income to boost your way to financial independence.
Keep in mind, that the cosmetics and beauty sector in Latin America is in constant growth, which implies a renewed interest on the part of people to consume this type of products, both domestic and imported , is that it is no longer just vanity, in recent times, have a healthy hair or wear a good makeup on the face, add points in our self-esteem and personal presentation, acquiring a great importance in our society. Proof of this is the great boom of hairdressing businesses.
To start selling these products, keep in mind:
SEARCH WHOLESALE DISTRIBUTORS OR MARKETERS OF BEAUTY PRODUCTS
But do not just look at the prices they offer, check how long they have been in the market and ask for recommendations. Nowadays social networking pages are very effective in that sense.
Once you have a list of shortlisted candidates, check that they handle the line of products that interest you, be it makeup, personal care, toiletries or electric products. And makes the corresponding comparisons regarding prices and guarantees.
Keep in mind, there are wholesalers that handle cheaper prices for a minimum number of products (for example, from 6 lipsticks ). As you become a customer, you may be able to establish payment plans with him that are favorable for your business.
You may continue reading: Virtual store | 9 steps to open a virtual store
TIPS FOR SELLING BEAUTY PRODUCTS
Identify your potential customers: as hairdressers in your neighborhood or near the place where your place is located. Also, marketing with independent hairdressers, offering special prices or promotions, is a good way to let you know.
Learn about what you sell: Identity which are the cosmetics brands and aesthetic products that are most marketed, both for the general public and for professionals. If you are going to offer any type of product, in this case, beauty, many people will come to you seeking advice on what you sell.
In the articles of beauty, aspects like the relation price, quality, and result, are decisive at the moment of making a correct choice. If you want to go more to the fixed, these are the categories that you must take into account:
CAPILLARY CARE :
includes shampoos of daily use and specialized, conditioners, dyes, silicones, foams, hair treatments and of course, the famous hair straighteners, on these last, there are special presentations without formaldehyde or ammonia.
makes references to creams, sunblocks, self-tanners, oils, depilatory waxes, deodorants, reducing gels and personal care products.
In this group are the cosmetics, among which stand out: bases, correctors, glitters, blushes, lipsticks, shadows, eyebrow pencils, facial powders, eyelashes, toners and lotions to remove makeup. Keep reading http://wordgrill.com/general/the-latest-hollywood-beauty-trend-embraces-imperfection/
CARE FOR NAILS, HANDS, AND FEET:
There is a wide range that includes products and accessories such as false nails, removers (enamel, cuticle, calluses), files, scrapers calluses, enamels, diluents, exfoliants (gel, powder), elements for nail decoration, nail clippers, letter of colors for the most commercial brands of nail enamels, cuticle cuticles, cuticle oils, nail brushes and antifungal.
ACCESSORIES AND TOOLS FOR AESTHETICS:
These can be electric as shaving machines, hair straighteners, dryers or commonly used as scissors or tweezers. Find out about the guarantees of electrical products, how long they last and their limitations.
As your business is positioned, analyze what products are sold more and focus on them.
MARKETING STRATEGIES TO SELL BEAUTY PRODUCTS
While the direct sale of beauty products is planned for your potential customers to reach your local directly. You can also consider the possibility of doing marketing with your own virtual store and address, for orders of a minimum amount.
From the point of sale you can advertise through brochures to distribute in your neighborhood or neighborhoods, attractive discount coupons and notices, in which predominant images of cosmetic products that you offer and are legible from intermediate distances. Also, keep in mind the importance of a Facebook fan page.
We also recommend you to read this article: http://marypwaters.com/2017/02/20/need-more-sales-try-this/