Starting a small business is full of excitement but can also be stressful. You want to make sure that you do things properly and something that many small businesses overlook is the importance of marketing early on.
Even if you don’t have a large marketing budget, it is a good idea to speak to a professional marketing strategy consultant when you are starting up a business as this can give your new business a huge boost and may make the difference between a successful new business or one that doesn’t quite work.
Although to start with you probably don’t have a lot of money to throw at marketing, there are some great ways that small businesses can use marketing successfully for not a lot of money…
Use Social Media – This is one of the most effective marketing tools out there and it doesn’t cost the earth! Those who know how to use social media for marketing can really do well from this. It is important to create business accounts on several social media platforms such as Facebook, Twitter and Instagram and make sur that you regularly update them as well as engage with your followers.
Ge to know Other Local Businesses – By getting to know other small business owners locally and engaging with them you will be able to learn and share ideas, as well as the fact that they may be able to recommend you and vice versa. There may also be local business groups and awards that you can get involved in.