What are the key elements of Search Engine Optimisation

Search Engine Optimisation or SEO is a method of optimising a website to improve its overall visibility and ranking in the search engine results pages of SERPs. There are a number of key aspects of SEO Services like those offered by https://www.rycomarketing.ie/seo-services/ and these include:

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  • Keyword Research – this involves finding relevant keywords and phrases that people use to search for the information that they are looking for on the internet. These keywords will relate to the work, services and products that you promote on your website. It is incredibly important that you optimise your website for the right keywords and that you ensure that your content is relevant to your target audience.
  • On page optimisation – this is a process of optimising the content on your website such as title tags, meta descriptions, headers, images and internal links. It is important that you don’t skip this step as it helps to ensure that search engines can easily understand the content that your website contains and then rank this accordingly.

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  • Off page optimisation – this is a method that involves building links to your website from other websites that have high-authority rankings. This then helps to improve your own website’s authority and credibility, which will then help to boost your rankings in the search engine ranking positions.
  • Technical optimisation – this involves optimising the technical aspects of your website and can include looking at your page load speed, whether your website is mobile friendly and how easy it is for search engines to crawl and index your site.

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