Digital signs are changing how stores attract customers. Studies show 80% of shoppers have entered a store because a digital sign caught their eye, so with so many stores using these signs, how can yours stand out? Here are four key things to think about when choosing retail signage.
Purpose
Having a clear purpose helps you pick the right type of sign and decide what to put on it. For example, if you’re highlighting sales, you’ll want a sign that can be updated easily. If you’re showcasing products, you’ll want high-quality displays that show details clearly. Knowing your goals from the start saves time and money. If you’re looking for customised signage, there are many manufacturers that offer these products.
Location
Where you put your signs matters as much as what’s on them. A great sign in the wrong spot won’t help your business. Think about where customers naturally look and walk in your store. Signs near entrances can catch attention right away, and signs near products can give helpful information when customers are making decisions. Consider whether people will be walking or standing still when they see your sign, how far away they’ll be and whether there’s enough light to see it clearly.
Ease of Use
Good signage should be easy for both you and your customers. For you, this means being able to update content without calling in experts or spending hours on training. For customers, signs should be simple to read and understand quickly. If you choose interactive customised signage, make sure they respond well to touch and have clear instructions. Complicated signs often get ignored, no matter how good they look.
Integration
Modern signs work best when they can connect to your other business systems. Signs that link to your inventory system can update when products sell out, or signs that connect to your sales system can show real-time promotions. This integration saves time, reduces errors and keeps information current. Connected signs can also collect data about what customers look at most, helping you improve your messaging over time.
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