The basic flat flyer is just right for short simple messages. But it can be far too long for more detailed information. A folded leaflet offers more space, a more structured format and something that people want to open.
Trade Shows and Events
As a marketing tool for trade shows and events a tri-fold leaflet is ideal. Not only does it keep within the space of a jacket pocket on leaving the stand, therefore not getting left behind, each panel can be used to highlight a different aspect of your work. The front could state who you are, the second your services and the third how people can make contact with you.
Door-Drop Campaigns
A folded leaflet can travel through the letterbox better than a single sheet of A5 paper that has been left to fold in half. The folded leaflet also has the added advantage that the full message is concealed until the leaflet is opened. This allows you to draw attention to a strong headline on the front panel.
Seasonal Price Lists
Price lists and menus change from time to time. If you have a brochure it is much harder to update and re-print than a folded leaflet. A DL size folded in half is perfect for sliding into the counter display racks found in most newsagents and shops.
A useful reference for Folded Leaflet Printers Cirencester is https://wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/cirencester.
In-Store Point of Sale
There is no need to overcomplicate things when it comes to marketing products in a shop. A simple folded leaflet can be placed next to a product on the shelf. It can carry a short description of the product, its features and even reasons why you should purchase the item. A gate-fold is ideal for this type of leaflet as it opens out to a large A3 size spread, displaying a product image across the entire sheet.
So there you have it. When the format fits the job, a folded leaflet earns its place every time.
When to Use a Folded Leaflet for Marketing
A flat flyer is fine for a simple message but for more information a folded leaflet is more suitable. It carries more information, it’s more structured and people are more likely to open it as they think there is more to read within than on the outside.
Trade Shows and Events
When handing out leaflets at trade shows, events etc the reader will typically only have a few seconds to peruse your flyer. A tri-fold leaflet will fit neatly into a pocket, meaning your marketing material will travel home with your new customer, rather than being left behind on a table. Use each panel to highlight one of the main points about you i.e. who you are, what you do and how to get in touch.
Door-Drop Campaigns
A folded leaflet will sit far better in a letterbox than a flat single sheet of paper. Also, the fold of a leaflet will conceal the whole message until the leaflet is opened, and then the reader will be drawn in by the strong headline on the front panel.
Seasonal Price Lists
Leaflets are better than brochures for seasonal price lists as they are easier to update and reprint. A DL folded leaflet is easy to slot into display racks on your counter without the need to trim. For many local businesses the folded leaflet is the preferred choice for Folded Leaflet Printers Cirencester. For folded leaflet printing in the area of Cirencester contact Wheatley Printers,.
In-Store Point of Sale
A leaflet sitting beside a product on a shelf can carry what a price tag cannot: a short description, key features, and a reason to buy. A gate-fold works particularly well here, opening out to reveal a product image across the full spread.
So there you have it. When the format is right for the job, the folded leaflet is a great addition to your marketing mix.
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