Five ways to use beer mats as promotional tools

Beer mats were invented in the 19th century to catch the foam and drips from beer. But what started as simple advertising space has now grown to limitless possibilities for marketing. We look at six ways to use beer mats as promotional tools.

Event Announcements

Forget flyers and leaflets, what better way to provide details of an upcoming event than a beer mat? Not only is it memorable but it’s got a better chance of being held on to than a piece of paper.

Feedback Beer Mats

Add a space on a beer mat for customers to write feedback. If it’s possible to do so, try to provide pens.

Fun Beer Mats

Interactive beer mats are a fantastic way to get people to look at your message. Include a fun game, fact or quiz on one side, and then use the other side for your promotion or marketing.

Merchandise Beer Mats

Beer mats are not just for pubs and breweries. Anyone can order personalised beer mats from companies like wedoprinting.ie/product/custom-printed-beermats/ and use them for promotional purposes. They can be added to goodie bags, merchandise sets and promotional packs.

Business Card Beer Mats

A great alternative to business cards, which still matter even in the digital age. Order personalised beer mats with all your contact information and give to attendees at networking events and conferences.

Promoting Giveaways

Beer mats are also a fantastic way to announce giveaways. You can even include social media details and a QR code so the giveaway can be accessed there and then.