Imagine if you will that a company is a person. How they express themselves is all down to their particular form of branding. Branding in essence is a selection of carefully chosen design styles that will talk to customers and other businesses. It is a good idea to get all of these messages unifield and collated into one type and this is where you will need a Brand Strategy Agency like https://www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency/ to come up with something for you.
What does the branding need to say? It has to include the following statement points that convey how wonderful your operations are. First off it needs to be a representation of your values. What is it that you stand for and represent rather than just selling something. It should also include the Mission statement of the company as well. What is it that you want to achieve in a societal sense as well as a commercial one. If this seems a bit wet so far it should also say something about your price points. There needs to be an exclusivity there as well, something that sets you apart from the other brands all competing in the same market. In this way it should enable you to reach your ideal customer base, appeal to it and then sell to it.
Corporate branding is not just the website design or the Ads you put out. It tells the world what you want to do as a company in the wider social and commercial environment. It is your badge that you wear and display to the world. It defines how you conduct yourself in it.